Press release
KnowTheZodiac
FOR IMMEDIATE RELEASE
KNOWTHEZODIAC LAUNCHES GROUNDBREAKING ASTROLOGY APP, MAKING ANCIENT WISDOM ACCESSIBLE TO ALL
Dakar, Sénégal; February 28, 2025 — Today, KnowTheZodiac (KTZ), the leading astrology and wellness platform founded by visionary astrologer and author Dossé-Via Trenou, proudly announces the launch of its highly anticipated freemium app, now available on both iOS and Android. Designed to offer an unparalleled and personalized astrology experience, the KTZ app harnesses ancient wisdom and modern technology to guide users on their journey to self-discovery and holistic healing.
The KnowTheZodiac app, launching February 28, 2025, a powerful day when seven planets align, empowers users to explore their birth charts for free, offering detailed interpretations of placements from Rising Sign through Pluto. Unlike many astrology platforms, KTZ provides free access to vital astrological insights, democratizing a practice historically reserved for the elite—politicians, royalty, and celebrities. Now, with the KTZ app, everyone can hold a personal astrological guide in the palm of their hand.
A Unique Approach to Astrology
With a mission to bring one of the most ancient spiritual tools to the masses, KnowTheZodiac focuses on astrology as a tool for personal and collective empowerment and healing. The app provides an easy-to-navigate interface, allowing users to gain a deeper understanding of their birth chart and harness astrology as a tool for self-awareness and growth.
The KTZ app offers a range of features, including:
• Accurate Daily Horoscopes: Stay aligned with cosmic energies with the most precise insights available.
• Birth Chart Interpretations: Understand your rising sign through Pluto placements at no cost.
• Exclusive Content: Dive deeper with premium offerings, including tomorrow’s horoscopes, astrological videos by Dossé-Via, and access to exclusive articles.
• Soul-Nurturing Tools: Explore mantras, meditations, and guidance to support mental and emotional well-being.
“Our vision with the KTZ app is to make astrology accessible, insightful, and life-changing for everyone,” said Dossé-Via Trenou, founder and CEO of KnowTheZodiac. “We believe astrology is a profound tool for healing and empowerment, and we’re thrilled to offer an astrological sanctuary and culturally-resonant space for personal and collective empowerment.”
A Spiritually-Rooted Experience
KnowTheZodiac is the only astrology app founded by an African woman astrologer, offering an authentic and evolutionary perspective. The app’s diverse team of Black, Indian, and Indigenous astrologers and developers ensures a broader, more inclusive approach to astrological interpretations, reflecting a rich tapestry of experiences and wisdom.
The KTZ community has grown to over one million skymates across social media platforms, and now, through the app, users are invited to join the exclusive and growing KTZ Universe for a deeper, more intimate connection with their astrological journey.
Accessible and Affordable
The premium features in the app can be accessed for $4.99 per month or $49.99 annually, with a freemium model that provides foundational astrological insights at no cost. This approach allows users to explore their birth charts and receive daily horoscopes for free while offering deeper insights and premium content for those who wish to expand their astrological journey.
Supporting Women and Black-Owned Businesses
Launching at the powerful transition between Black History Month and Women’s History Month, the KTZ app celebrates the strength and wisdom of women, particularly from underrepresented communities. As a Black and woman-owned business, KnowTheZodiac is committed to creating space for authentic voices in the wellness industry, promoting healing, and fostering community connection.
Available Now!
The KnowTheZodiac app is available for download on the App Store and Google Play. For more information, visit knowthezodiac.com/ktz-
About KnowTheZodiac
KnowTheZodiac (KTZ) is a revolutionary astrology and wellness platform dedicated to providing culturally resonant astrological insights. Founded by Dossé-Via Trenou, KTZ empowers individuals to explore their spiritual path through personalized horoscopes, educational content, and community engagement. The brand has garnered attention from major media outlets including CNN, The Wall Street Journal, Refinery29, Essence, and POPSUGAR.
Dossé-Via Trenou is a West African astrologer, actress, and entrepreneur who views astrology as a tool for self-empowerment and collective awakening. She is the author of the best-selling book Signs and Skymates: The Ultimate Guide to Astrological Compatibility and her debut children’s book, Melanin Magic: A Young Mystic’s Guide to African Spirituality.
A graduate of the University of Southern California, where she earned her Bachelor’s degree in Narrative Studies and French, and Teachers College, Columbia University, where she completed her Master’s in English Education, Dossé-Via has built a vibrant community of over one million loyal skymates worldwide. Her EP of mantras and meditations, Dream with Dossé-Via, continues to inspire and uplift through soulful and healing affirmations.
The KTZ Team consists of a diverse and talented team of developers, astrologers, and marketers, including:
Murthy Arulalan — Executive Assistant
Aditi Ohri — Tech Lead
Mack Moreno — IT Specialist
Nisha Prakash — Astrologer & Designer
Adela Dore — Astrologer & Editor
Ayo Aroyehun — Engineer
Kenya Tay — Animation & Design
Dasia Mitchell — Social Media
